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Farm to Food Truck Challenge

Americans enjoy an affordable and abundant food supply thanks to farming and ranching families. Learn the story behind our food firsthand by designing a farm-to-food truck!

Farm to Food Truck Challenge

Challenge Rationale

Two percent of the U.S. population is directly involved in production agriculture. Too often, people do not truly understand where their food comes from. This challenge addresses the lack of awareness around agricultural production and the process that food takes from the farmer to the consumer. The final product of this challenge is to create a food truck that analyzes the farm-to-fork process. Through this challenge, students will become more aware about how food travels from the farm to their community through this exciting challenge.

Establishing the Challenge

Identify a Problem

Americans enjoy an affordable and abundant food supply thanks to farming and ranching families. The families involved in production agriculture make up 2% of the U.S. population. Farms and ranchers come in all different sizes and with different production practices. Farm and ranches across the country provide safe, low-cost products for American consumers. “One U.S. farm feeds 169 people annually in the U.S. and abroad.” The future of farming is a growing concern in America as the average age of farmers increases, the number of individuals entering the farming occupation decreases, and the global population dramatically increases, causing a higher demand for food produced annually. Through this challenge, students will become more informed about food production and sourcing.

Response to Problem

With the challenge of the general population being disconnected from where their food comes from, your team has been selected to design a food truck that addresses the journey of food from farm-to-food-truck.

This system must address the following needs:

  • Track where the food for your menu comes from.
  • Provide a cost analysis for food items.
  • Understand the labeling and marketing of food items.
  • Emphasize sourcing local ingredients when possible.

Success will be determined by:

  • Construction of a food truck menu of three to five items based on a selected food truck theme.
  • Creation of a budget for all items needed for the menu.
  • Providing an analysis of the farm-to-food-truck journey for all ingredients in one menu item.
  • Producing a marketing campaign that advertises the foods sourced in your food truck business.

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